![]() A high commercial score means that it will be easier to make a profit. If a place has a high investment score, you’ll spend less money launching your pizzeria. One evaluates the commercial value of the space another assesses it from an investment point of view. In return, the spreadsheet gives the location just two scores that represent its potential. If you’re looking for a pizzeria location, all you have to do is just fill in the table, answering around 60 simple questions about commercial, technical, and location factors. Now every Dodo Pizza franchisee has to fill in this table to get approval for their location from the head office because it helps them understand the situation. We studied our best and worst practices, reduced every factor to a common denominator, and came up with a smart spreadsheet. And since we’re all geeks who love to measure and automate everything, we wanted to use smart solutions to help entrepreneurs make up their minds when they’re looking for the best pizza location. After launching about 50 pizzerias in different regions, we’ve gained some experience. Luckily, Dodo Pizza Oxford isn’t the first pizzeria we’re opening. How can you compare the benefits you get from a long-term agreement with the ones you get from the height of your ceiling? It’s like comparing kilograms with feet. When you try to evaluate a location, you have to pay attention to just shy of forty factors, and half of them are crucial. How many people live around the place? Are there other restaurants and shops nearby? Does it have a separate entrance? Gas? How about water? Parking for customers and drivers? Is it possible to install a large sign? Can it be seen from the street? How many years can we secure the pizzeria in the lease agreement? In real life, it’s not that easy to make up your mind and decide which location is the best for a pizza delivery, since you have to take into account way too many factors. Everybody who is in the pizza business knows that. And that task has never been an easy one.įinding the best location is the key factor in a pizzeria’s success. In our case, the first and most important step forward was to find a good location. If you want that dream to come true, you should wake up and start doing something to move toward your goal. ![]() A nice business plan is nothing but a dream. I’ve spent many hours feasting my eyes on our business plan for the first Dodo Pizza delivery in Oxford. ![]()
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